Home Services

Elevate Your Home Services Business with Digital Marketing That Works 

 

Trying to grow your home services business? Whether you’re in plumbing, HVAC, roofing, landscaping, or cleaning, we know how challenging it can be to stand out online. That’s where we come in. At Upward Engine, our digital marketing strategies are designed to not only boost your online visibility but also connect you with homeowners who need exactly what you offer. 

 

Why SEO for Home Services is a Must

 

These days, most people turn to search engines to find reliable service providers—and if you’re not showing up, you’re missing out on business. Our tailored home service SEO solutions help your business rank for essential searches like “plumbing services near me” or “best roofing companies in [your city]”. This way, when a homeowner’s heat breaks down or they decide it’s time for a new roof, yours is the first name they see. 

 

  • Reach the Right Audience: Target your local area or expand your reach—your choice!
  • Build Credibility: A professional, polished online presence helps potential customers feel confident about choosing you.

 

Earn More Business: Drive organic traffic to your site and turn visitors into paying clients.

Tools to Grow Your Home Services Business 

 

We offer an array of digital marketing services tailored to home services businesses. Here’s how we help you succeed:

We use targeted keywords, local listings, and on-page SEO tactics to make sure your business shows up in search results when homeowners need you most.
Want quick results? Our PPC campaigns are all about ROI. We’ll put your business at the top of search engine ads so you’re front and center when people are actively searching for services like yours.
Your website should be more than just pretty—it should work for you. We create sleek, mobile-friendly sites that make it easy for customers to request a quote, book a service, or call you directly.
Engage with your community and showcase your work on platforms like Facebook, Instagram, and Nextdoor. We’ll help you run ad campaigns that drive traffic, connect with customers, and get people talking about your business.
By leveraging AI-powered advertising, we deliver the right messages to homeowners at exactly the right time—based on their online habits.
Got a great customer review? Don’t waste it! We’ll help you gather, manage, and showcase your reviews to build trust and encourage even more referrals.

Search Engine Optimization

We use targeted keywords, local listings, and on-page SEO tactics to make sure your business shows up in search results when homeowners need you most.

Paid Search

Want quick results? Our PPC campaigns are all about ROI. We’ll put your business at the top of search engine ads so you’re front and center when people are actively searching for services like yours.

Custom Website Design & Development

Your website should be more than just pretty—it should work for you. We create sleek, mobile-friendly sites that make it easy for customers to request a quote, book a service, or call you directly.

Social Media Advertising

Engage with your community and showcase your work on platforms like Facebook, Instagram, and Nextdoor. We’ll help you run ad campaigns that drive traffic, connect with customers, and get people talking about your business.

Programmatic Advertising

By leveraging AI-powered advertising, we deliver the right messages to homeowners at exactly the right time—based on their online habits.

PR Boost

Got a great customer review? Don’t waste it! We’ll help you gather, manage, and showcase your reviews to build trust and encourage even more referrals.

Overcoming Challenges in the Home Services Industry

It’s no secret that running a successful home services business comes with its own set of hurdles. Here’s how we help you tackle some of the toughest challenges head-on:

Standing Out in a Crowded Market

Local competition can be fierce—we make sure your business rises to the top with a combination of superior SEO and targeted PPC advertising.

Earning Trust

Homeowners aren’t just buying a service—they’re trusting you with their home. We’ll work with you to build a credible, professional online presence that immediately makes people feel at ease.

Generating Leads that Convert

Stop wasting time on low-quality leads. We focus on bringing you homeowners who are ready to book, ensuring a higher conversion rate and more satisfied customers.

Combating Seasonal Slowdowns

Seasonal demand got you down? We craft marketing strategies that help smooth out the peaks and valleys by keeping you visible throughout the year.

Success Stories

First Steps Childcare

2891% Increase in Organic Search Visibility (Semrush)
340% Increase in Total First Page Keyword Rankings
102% Increase in Organic Users (YoY)
Services Used:

Pompa Program

42% Reduced Reddit CPM
10.64% Increase in Site Traffic
44% Increase in CTR
Services Used:

True North Injury Law

100% Increase in Total Keyword Rankings
15,900% Increase in Impressions
200% Increase in Organic Users
Services Used:

Utah Trailer Pros

20% Increase in average Google Business ranking position
112% Increase in calls from Google Business Profile
55% Increase in website visits from Google Business Profile
Services Used:

Zion Ponderosa

25% Increase in CTR
678% Increase in Conversions
35% Increase in Conversion Rate
Services Used:

Frequently Asked Questions