Revere Defense

Revere Defense is a new innovative holster company that brings a state-of-the-art biometric protection system to the holster industry. This system keeps the firearm secured until absolutely necessary.

Services Used:

Branding, Web Design, Woocommerce, Wordpress

Project Overview

Being a holster company and looking to bring a unique feature into the marketplace, Revere Defense partnered with Upward Engine to create everything from the brand name, logo and brand styles to the website and marketing.

The Challenge

At the outset, Revere Defense did not even have a name. Naming of the brand was the first hurdle. Furthermore, the product was still in development and there were only images and schematics to design from. The challenge was to create the styles and brand feel for the logo to then reflect.

Our Approach

Asking a lot of questions about what the brand wanted to stand for, the design team researched holsters and biometrics to look for inspiration. Working with the client, they worked through naming, concepting, layout and style, color selection brand styles.

Results

The word “Revere” evokes all the feeling of an elevated product with an ere of patriotism while the word “Defense” speaks to safety and security which is ultimately what the product is bringing to the market. The icon is a modern futuristic design that immediately visualizes the biometrics in the holster. The name along with the icon and logo text work together to represent all that a modern, safety conscious brand should be.