Insights from
Upward Engine

Confirm, track, and respond to Google core updates: segment by page, query, and device, then prioritize fixes that restore traffic and ROI.

If you’re a business owner handling your own SEO, chances are you’ve logged into a tool like SEMRush or Ahrefs to see how your website is performing.

How to detect, fix, and recover from Google spam algorithm hits—timing, common causes, and practical recovery steps.

It isn’t a question of if you’re doing digital marketing but how. We’ve got a breakdown of the most successful channels and who should use them.

Defer offscreen images, keep the hero/LCP image eager with fetchpriority, set dimensions, use srcset/sizes, and test LCP and CLS.

Keep sitemaps limited to canonical, indexable 200 pages; split files under 50k/50MB, update product sitemaps often, and monitor GSC errors.

Stop SEO spam before Google sees it: block low-value pages, monitor backlinks/UGC, and secure your site.

Avoid costly A/B testing mistakes: plan clear hypotheses, verify tracking, run full samples, and validate winners with holdouts.