True North Injury Law

True North Injury Law is a law firm located in South Jordan and Salt Lake City, UT. Over the course of 8 months, we helped True North drastically improve keyword rankings and organic website traffic. Want to see how we did it?

Services Used:

Local SEO, PPC, PR Boost, Retargeting, SEO

Project Overview

True North Injury Law came to us to improve the online visibility of their new website and increase clientele from online sources. We helped them achieve this and more over the course of 8 short months with an exhaustive SEO campaign targeting their website and Google Business Profiles. We conducted comprehensive technical audits, competitor analyses, and content reviews and addressed our findings following industry best practices. The results were astounding.

The Challenge

Injury law is an extremely competitive industry, especially in Utah’s Salt Lake County. Law firms are comprised of intelligent individuals who value the importance of digital marketing. This common understanding among attorneys leads to stiff competition throughout the industry. Moreover, when True North came to us for support with their digital marketing, we would be starting with a brand new site. Building solid SEO and media campaigns from a blank slate is difficult but rewarding; needless to say, we were up for the challenge.

Our Approach

To put up the competition needed to succeed, we recommended that True North Injury Law engage in a comprehensive SEO campaign for both their website and Google Business Profiles. We aggressively targeted a group of 15 strategically selected, highly valuable keywords and pursued them by first ensuring the website was technically sound, then implementing a comprehensive monthly link building program and competitive content strategy. We also helped True North optimize their Google Business Profiles and ensured consistent and accurate business information across dozens of other local business citations.

Results

Within 8 short months, we were able to help True North Injury Law lift their website off the ground with 100x more keyword rankings, 15,900% more impressions, and 200% more users each month. We’ve also seen Google Business rankings and engagement increase significantly.
We’re continually working on further growth and expect the trends we’re seeing with keyword ranking and organic traffic increases to continue. We’ve launched a PR Boost campaign along with strategic Google Ads placements that are sure to add to the organic success that we’ve seen.

Before

After

Increase in Total Keyword Rankings

True North Injury Law experienced more than a 10,000% increase in total keyword rankings after 8 months of working with Upward Engine.

15000%

Increase in Impressions

When we began our engagement with True North, their website received around 100 impressions per month. 8 months into our relationship, they experienced nearly 16k impressions per month.

100%

Increase in Organic Users

The average number of users on the site each month has increased by 200% since we began our engagement with True North Injury Law.