Mind’s Journey

Minds Journey is a therapy treatment clinic specializing in ketamine therapy to help those suffering with depression and thoughts of suicide.

Services Used:

Branding, Web Design, Web Development, Wordpress

Project Overview

As part of their new clinic opening, Mind’s Journey was looking to create a distinctive brand identity and a modern website for its new updated launch. Wanting to update their online presence while reflecting the clinic’s values of compassion and personalized care.

The Challenge

Mind’s Journey had expanded and was looking to reflect the changes and growth of the clinic. The need for new branding to reflect the warmth and safety of the clinic was paramount. The website will need to educate clients on the benefits of ketamine and the abilities of Mind’s Journey to safely administer it. The new site will need to prioritize the user experience, ensuring easy navigation and accessibility across devices while evoking the same warmth of the new brand.

Our Approach

Initially, our focus was on crafting brand visuals that evoke calmness and point to the journey of mental recovery. This approach extended to our website, which aimed to reinforce this concept through curated imagery and educational content.

Results

Our team created a simple, visually striking icon that speaks to the journey that recovery can be. The blue/green color scheme is calming and supports the feeling that someone is being guided down a path. The website takes its design aesthetic from the icon. By combining serene design elements with helpful resources, we created a website that guides a client through all the information they need to know to feel comfortable reaching out to Mind’s Journey and scheduling a consultation.