There are several different key social media mediums you might be considering for your digital marketing campaign, and one that should not be overlooked here is LinkedIn. LinkedIn ad campaigns can be enormously valuable and targeted toward some of your top audiences, and knowing how to take advantage of them can be extremely beneficial to your overall goals.
At Upward Engine, we’re proud to serve as a top social media marketing agency in the digital marketing space, offering quality social media management services for any platform, LinkedIn included. Here are some tips from our social media advertising agency specialists on how to utilize LinkedIn ads to meet your goals and increase your sales, plus some basics on why working with top social media marketing companies for these needs is often a prudent approach.
What Are LinkedIn Ads?
For those unfamiliar, LinkedIn ads are advertisements that appear on the LinkedIn platform. They can take several forms, from sponsored content appearing in users’ feeds to display and text ads appearing on various pages within the site.
These ads, like any other social media ad form, are meant to be targeted toward specific audiences based on demographics or interests. However, one unique aspect of LinkedIn is its focus on professional connections and networking – this means your campaign may target more niche audiences than some other platforms.
Setting Up Your Campaign
As with most social media ad campaigns, you’ll begin by creating a business page for yourself if you don’t already have one. Once this is done, you’re ready to start setting up an ad campaign. LinkedIn offers several different types of ads, including sponsored content, display ads, and text ads.
When setting up your campaign, make sure to carefully consider your target audience and the specific goals you have in mind – this will help guide your decisions on which type of ad to choose. You’ll also want to set a budget for your campaign and determine how long it will run.
Understanding Your Funnel
The concept of “the funnel” is a common one in many areas of digital marketing, and it’s particularly important when it comes to social media ad campaigns. Essentially, the funnel refers to the different stages a potential customer goes through on their journey from first encountering your brand to making a purchase.
For LinkedIn ads, this might look like targeting top-of-funnel users with sponsored content introducing them to your company or product, then retargeting those who engaged with that content with display or text ads further down the funnel. For targeted B2B campaigns, LinkedIn can be a particularly effective platform for reaching and converting high-value leads.
Targeting the Right People
As you’re setting up your LinkedIn ad campaign, one of the most crucial aspects to get right is targeting the right people. This means understanding your audience’s demographics, interests, and behaviors and using that information to create highly relevant ads.
One strategy our social media advertising agency team often uses is creating custom audiences based on existing customer or lead data. This allows us to target individuals who are similar to those who have already shown interest in your brand, increasing the likelihood of conversions.
Utilizing Different Ad Formats
As mentioned, LinkedIn offers a variety of ad formats for you to choose from. While sponsored content may be a great way to introduce new leads to your brand, display or text ads might be better suited for retargeting or promoting specific products or services.
Additionally, LinkedIn also offers video ads – a highly engaging format that can be particularly effective in the B2B space. Our social media marketing agency team can help you determine which ad formats will work best for your campaign based on your goals and target audience.
Videos, GIFs and Carousels
Some great tools for standing out and making your ads more eye-catching are videos, GIFs, and carousels. These interactive elements can help grab the attention of potential customers and effectively communicate your message.
Videos can be used to showcase products or services in action or highlight customer testimonials. GIFs allow you to add some movement and personality to your ads, while carousels give you the opportunity to showcase multiple products or features within one ad.
The Importance of Working Social Media Marketing Companies
When it comes to LinkedIn ads and social media marketing in general, working with a top social media marketing agency like Upward Engine can make all the difference. Our team has extensive experience creating successful campaigns on various platforms, including LinkedIn, and can help you craft a strategy that meets your goals and maximizes your ROI.
Don’t overlook the potential of LinkedIn ads in your digital marketing campaign. With the right approach and guidance from a top social media marketing agency, these ads can be a powerful tool for reaching and converting high-value leads within the professional networking space. Contact us at Upward Engine today to learn more about our social media management services and how we can help elevate your brand on LinkedIn.