Among several approaches you might be considering for use in your company’s digital marketing campaign, the realm of programmatic advertising is often a top choice. There are a number of different specific kinds of programmatic advertising that might be ideal for marketing your brand, and the use of display ads is often one of the first great options here.
At Upward Engine, we’re proud to serve as one of the top programmatic advertising companies in the entire sector, providing programmatic agency services in addition to our various other digital marketing solutions. Here are some basics on what display ads are and how they fit into the broader picture of programmatic advertising, plus how a programmatic advertising agency like ours will help you find the ideal display ad tactics to promote your brand.
Display Ads Within the World of Programmatic Advertising
Before we get into specific display ad types and how they function, let’s define what we mean by “display ads.” These are digital advertisements that typically take the form of banners or images, though there’s no one exact format that you have to use when creating them.
In most cases, display ads are placed on websites or mobile apps as part of a larger network of advertisers who work with the publisher – these publishers receive payment for displaying your ads on their site. This can also be done through social media platforms like Facebook and Twitter.
Display ads are a key component within programmatic advertising because they allow for targeted, automated ad buying in real time. When it comes to this type of marketing, automation is a key factor. This allows for various display ad styles to be utilized by a single programmatic campaign, each of which might target different demographics or audiences and alter the messaging accordingly.
Various Display Ad Types
There are several different kinds of display ads you might choose as part of your overall programmatic advertising effort, including:
- Banner Ads: These are traditional visual banner-style ads that appear at the top, bottom, or side of a webpage.
- Interstitial Ads: These full-screen ads often appear when a user moves between pages on a website or app.
- Rich Media Ads: These use advanced technology like animations, videos, and interactive elements to capture attention and provide more information about the product or service.
- Native Ads: These blend in with the surrounding content and appear as if they are part of the website’s normal layout, making them less intrusive than other types of ads.
- Responsive Ads: Another key advantage of programmatic display advertising is the ability to create responsive ads that adjust to different screen sizes and devices, providing a seamless user experience.
Display Ad Best Practices
In addition to utilizing different types of display ads we discussed above, there are a number of other basic best practices that our experts will be paying attention to when assisting you with programmatic services:
- Following image guidelines: Make sure to adhere to any size or formatting guidelines for the specific platform you’re using.
- Using high-quality images: The visual aspect of display ads is crucial, so make sure to use high-resolution images that are visually appealing.
- Clear, compelling text: While the visual aspect of display ads is important, the messaging and call to action should also be strong and clear.
- Including a clear call-to-action: Every ad should have a specific goal, whether it’s driving website traffic or conversions – be sure to include a clear and compelling call-to-action.
- Including a landing page: Make sure to link your display ad to a relevant and well-designed landing page that will continue the messaging and encourage visitors to take action.
- Testing and optimizing: As with any digital marketing strategy, it’s important to constantly test and optimize your display ads for maximum effectiveness.
- A/B testing: Experiment with different ad designs, images, and copy to see which combinations drive the most engagement and conversions.
How a Programmatic Ad Company Can Help
If you’re new to programmatic advertising or simply looking for ways to optimize your current campaigns, working with a programmatic advertising agency can provide valuable expertise. At Upward Engine, we have a team of experts who specialize in creating effective display ads that drive results. We can help with everything from designing eye-catching visuals to targeting specific audiences and optimizing ad placements for maximum impact. By partnering with us, you’ll have the support and resources to create a successful, data-driven programmatic advertising campaign that utilizes display ads and other tactics to promote your brand.
So if you’re ready to take your digital marketing efforts to the next level, contact Upward Engine today!