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Utah Trailer Pros Case Study

Utah Trailer Pros and Upward Engine have been working together since January 2022. During this time, we’ve helped the trailer sales company establish a presence online and grow significantly with the help of SEO services (with a strong local SEO component) and Google Ads.

The Challenge

Utah Trailer Pros launched a new dealership branch focused on trailer sales. They also aimed to drive greater visibility for their accessory line. However, they faced a major challenge: a virtually nonexistent online presence. Our task was to build their digital footprint from the ground up, secure first-page rankings for their Google Business Profile, and establish trust with potential customers searching for high-ticket trailer products.
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The Approach

Upward Engine launched a comprehensive SEO campaign to help establish and develop Utah Trailer Pros’ digital presence. A core focus of this strategy was local SEO—optimizing and actively managing their Google Business Profile and creating consistency across hundreds of local business citations. In parallel, we launched a highly efficient Google Ads campaign to drive immediate visibility and traffic. Together, these efforts helped Utah Trailer Pros establish a strong online foundation and connect with a broad, targeted audience.

Results

$0

in extra revenue in just 4 months

0%

Increase in Google Maps Ranking

0%

Increase in calls from their Google Business Profile

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Utah trailer pros utility trailer local rankings
Before
After
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I don’t leave reviews that often, and honestly even when I do it’s usually because I’m frustrated with poor service or products. I had such an incredible and over the top experience with Upward Engine that I had to share. My business launched last year and went from ghost town/nobody has ever heard of us, to #1 on google search results and a huge first year after using Upward Engine. So so grateful for having found them, made 10x back on our investment with Upward Engine. If you can’t tell by now, we are RAVING FANS!!!

Lee Henrikson

Utah Trailer Pros

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Upward engine is without a doubt the BEST solution for your business. My husband and I own a landscaping company and have been with Upward engine for the past 5+ years. We started off as a one man show and have grown our business to what it is today! We ranked 390 in the inc 5000 for 2024 and attribute a lot of our success to their marketing efforts! They’ve been with us since the beginning and we couldn’t be more grateful for them and their staff. Thank you upward engine for helping a small business like us grow!

– Brent & Nicole Wright 

Wright Landscaping

First Steps Daycare Case Study

First Steps Childcare is a childcare facility located in Utah’s Department of Health building in Salt Lake City. Prior to the onset of the COVID-19 pandemic, First Steps Childcare provided childcare services almost exclusively to state employees and their families. Now, with our help they’ve expanded their services to a wider audience.

The Challenge

Before the pandemic, First Steps Childcare had no need to actively market its services—demand was consistently high, with most clients working within the same building and filling the center to capacity. However, COVID-19 reshaped workplace dynamics, enabling more people to work remotely and significantly reducing the demand from their traditional client base. It was our challenge to enhance their visibility on Google and attract new families beyond their immediate network. Their goal is to return to full capacity with a waiting list within six months through a strategic mix of digital advertising, targeted marketing, and robust search engine optimization.
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The Approach

Our strategist at Upward Engine recommended a comprehensive strategy combining SEO and PPC campaigns, each with a strong local focus. The SEO campaign for First Steps Childcare includes technical website optimization and ongoing maintenance, an assertive link-building strategy, and carefully crafted content designed to improve visibility and authority. On the PPC side, our ads team structured a Google Ads campaign to strengthen brand presence on the search results page while capturing potential clients who may not discover First Steps through organic search alone. The campaign prioritized quality leads—emphasizing meaningful phone calls and form submissions over sheer volume.

Results

Full capacity in 6 months

0%

more first page rankings

0%

growth in organic users

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Our Clients Say We Are The Best SEO Agency

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I’ve been a long time client of theirs and they have blown up my business to new Heights. I absolutely recommend them, and anyone considering SEO that is not doing it and has a small business, you should get on this ASAP.

Utahtrailerpros logo

I don’t leave reviews that often, and honestly even when i do its usually because I’m frustrated with poor service or products.  I had such an incredible and over the top experience with Upward Engine that I had to share.  My business launched last year and went from ghost town/nobody has ever heard of us, to #1 on google search results and a huge first year after using Upward Engine.  So so grateful for having found them, made 10x back on our investment with Upward Engine.

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The team at Upward Engine has done a good job at bringing our Google positions to #1 or fairly close. This is much better than the firm I used before, which had a 1-year contract and didn’t do anything to really move the needle. The one thing I haven’t been too impressed with is the quality of the articles they write for our blog. Many of them I have ended up re-writing a large portion and I feel like I hired them to do the writing because I am very busy and didn’t want to spend the time writing blog articles. So writing technical content isn’t one of their fortes, in my opinion.

Case studies

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Increase in organic users
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Improvement in Local Organic Rankings
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