There are several big components that may play a key role in your digital marketing efforts. In particular, one approach that often shows great results for many brands is repurposing video content into multiple different content pieces that can be broadcast across several channels.
At Upward Engine, we’re proud to serve as the best digital marketing agency on the market, offering everything from content creation for SEO to social media content creation services and much more. Here are some of the reasons why repurposed content can be so valuable for online marketing, plus some specific steps and tips from our team on how to go about repurposing quality video content into other mediums.
Why Repurposed Content is Valuable in Digital Marketing
Before we get into the specifics of repurposing video content, we first want to explain why this concept matters so much in digital marketing. Here are several reasons why repurposed content is valuable:
- Maximizing content usage: Creating one piece of quality content takes time and effort, so why not get the most out of it? Repurposing allows you to do just that by taking one video and turning it into several pieces of valuable content.
- Expanding reach: By repurposing content into different formats, you can reach a wider audience on various platforms. Some people prefer reading blogs, while others prefer watching videos or listening to podcasts – repurposing your content allows you to cater to all preferences.
- SEO benefits: When you repurpose content, each new piece contributes to your overall SEO efforts. This means more opportunities for keywords, backlinks, and higher search engine rankings.
- Simple reminders: While it’s not as large a factor as those above, many businesses also find that repurposing content helps remind their audience of important information. Repetition is key in marketing, and repurposed content can serve as a simple reminder to your audience.
Our next several sections will go over some steps for specifically repurposing video content into other mediums, which can be immensely valuable for many companies.
Creating Short Clips for Social Media
The foundation of this entire process will be video content that you create initially for use on social media outlets like Facebook, Instagram or LinkedIn. For example, you might create a video discussing a new product release or explaining a specific service of your business.
Once the main video is created, it can then be edited down into smaller snippets suitable for social media platforms. These clips should be kept short (between 15 and 60 seconds) and focused on one key message or call to action. This allows for easier consumption and higher engagement from viewers.
Transcribing and Blogging Content
One of the simplest and most effective ways to repurpose video content is by transcribing it and turning it into a blog post. This allows for a different audience, those who prefer reading over watching videos, to consume the same information in a different medium.
Make sure to edit the transcript to fit the flow of a written article, and add in relevant images or graphics for visual interest. This not only provides valuable SEO benefits but also reaches an entirely new audience.
Infographics
Another common way to repurpose video content is by creating infographics out of key points or statistics mentioned in the video. This can be a visually appealing and informative piece that can be shared on social media or included in blog posts.
As you’re doing this, be sure to include a link back to the original video and mention that it was repurposed from there. This will help drive traffic back to your main video and increase views.
Social Media Carousel Posts
Your initial video posts on social media aren’t the only way to utilize content on these platforms. Another tactic is to create carousel posts, which allow for multiple images or videos to be included in one post that users can swipe through.
In this case, you can take key points or messages from your main video and turn them into separate images or short clips for a carousel post. This allows for more engagement and further reinforces your main message.
Newsletter
Many businesses also like to repurpose video content into a newsletter for their email list. This allows for more direct communication with your audience and can keep them engaged and informed about your latest offerings.
Just like with the other mediums mentioned, be sure to include a link back to the original video and mention that it was repurposed. This will help drive traffic and views.
Repurposing content is an effective strategy for maximizing reach, increasing engagement, and improving SEO efforts. By following these steps and utilizing various mediums like blogs, infographics, social media posts, and newsletters, you can get the most out of your initial video content.
At Upward Engine, we’re well-versed in all aspects of digital marketing and can help businesses effectively repurpose their content. Contact us today to learn more about our services and how we can elevate your online presence. Let’s work together to take your business to the next level!