Benefits of Hiring an SEO Consultant
In the modern world, nearly every business has its website, meaning each can benefit from expert SEO guidance. Keeping up in the digital world is crucial to a company’s success. However, it is challenging to stand out with all of the websites out there, especially when it comes to rankings within Google search results.
Since Google is the most utilized search engine on the web, showing up as a top result on a Google search is significant for businesses and revenue. And it’s not possible without effective SEO.
SEO stands for search engine optimization, the practice of formatting and enhancing a website so that major search engines (like Google, Bing, Yahoo) find your site a reliable and relevant source of information. Improving a website’s SEO improves how that website and its link appear on search engine results pages (SERPs).
A professional SEO consultant has the knowledge and skills to optimize for search engine results. Through a professional SEO service, your business can appear more favorably in Google search results, which means you’ll receive more traffic and, in turn, more customers.
Professional SEO Service: How We Optimize
Professional SEO service provides you with the search engine optimization necessary for our modern digital landscape. Without it, you’ll miss out on hundreds, if not thousands, of potential customers who are simply not finding businesses with weak SEO online.
An expert SEO consultant will employ several tools and strategies in their optimization efforts, including:
Web Page Overhaul and Optimization
For complete search engine optimization, our local SEO consultant team can optimize every aspect of your web pages after conducting a complete audit. This work includes many factors, including but not limited to:
- HTML tags (title tags, header tags)
- Images (alt text, file size)
- Text (content quality, relevance)
- Formatting (readability, structure)
- Link building (earning quality backlinks)
- Schema markups (structured data)
- Internal linking
- Meta titles
- Meta descriptions
- Grammar and spelling
- Site structure and navigation
- Alignment with your business KPIs
- And much more
The list above covers key areas, but comprehensive SEO involves ongoing effort. What determines if a website is optimized is based on complex algorithms that search engines update regularly, so optimization is not a one-time event. Optimized today doesn’t guarantee optimized tomorrow.
Keyword Research, Analysis, and Mapping
Keywords are the foundation of SEO for enhancing search engine results. Keywords are the search terms we use when online to find information. Some examples include “pizza near me” or “weather tomorrow”. So, if the right keywords aren’t targeted correctly and in the correct format within your content and technical elements, your site won’t appear for relevant searches. An organic SEO consultant will conduct research and ensure the best keyword selection (and usage frequency) to optimize Google search results.
However, just using keywords is not enough to significantly boost SEO. Keyword mapping is also necessary to keep web pages organized and focused on specific topics. Otherwise, there’s a potential for keyword cannibalization (where multiple pages on your site compete for the same keyword), which can hurt your website’s SEO more than help it. Basically, instead of competing against your competitors, you’re competing against yourself. The best SEO techniques require balance and a delicate touch.
Improve the User Experience
Another critical strategy is to improve the user experience (UX). User Experience refers to how customers perceive and interact with your website’s design, navigation, and overall usability.
Think of it this way: for a physical store, a potential customer is more likely to purchase if they enjoy being in the store and can easily find what they need. However, if the shelves are disorganized and aisles are cluttered, they will likely leave and not return, possibly sharing their negative experience. The same goes for your website.
The pages need to be:
- Organized in a coherent manner
- Easy to navigate with clear calls-to-action
- Related content easily discoverable
- Fast loading and mobile-friendly
With an improved user experience, your business can minimize page abandonment (bounce rate), increase page views, increase the time users spend on your site, and encourage clicks to other relevant areas of your website. Otherwise, a frustrated user may click back to the search results and choose a competitor.
Conduct an Online Competitor Analysis
One of the most valuable tools an SEO-professional service can offer is an online competitor analysis. Like any other business, you need to know what tactics your competition is employing successfully to attract customers online.
In this process, an SEO expert analyzes competing websites to determine their strengths and weaknesses regarding SEO. They can then use this information to develop strategies to optimize your website and aim for higher rankings than competitors in Google’s search engine results.
Improve Existing Content and Generate New Content
Part of optimizing search engine results entails optimizing an entire website, including its content. Content is the foundation of how Google understands your website and indexes it correctly. A beautifully designed book cover means nothing if the pages inside are blank or poorly written.
SEO experts analyze and improve a website’s readability, structure, use of headings, and keyword integration within the content. To keep the SEO for your website at its best, content optimization should be applied to current and future content. Generating valuable new content regularly is also crucial for attracting and retaining an audience and signaling relevance to search engines.
Increase Focus on and Optimize Mobile Search
An SEO consultant will also optimize your mobile website experience. Since nearly everyone carries a powerful computer in their pocket, improving your site’s mobile user experience, keywords, structure, and performance can majorly boost your SEO. Additionally, search engines like Google primarily use the mobile version of content for indexing and ranking (“mobile-first indexing”). This means your website is assessed based on how it performs on a mobile device first.
Because screen sizes differ on mobile devices, your website won’t display the same as on a desktop. Having a responsive design that adapts, allows for easy tap-to-call functionality, enables smooth scrolling, and uses correctly sized fonts for readability are just some fundamental aspects of mobile optimization.
Knowing and Using SEO Industry Trends
In SEO, trends and best practices evolve constantly. Some tactics work better than others, depending on the website, industry, and search engine updates. At one time, some companies believed building *any* kind of link helped them rank higher. While it worked temporarily, search engines eventually penalized these manipulative tactics (“black-hat SEO”). Attempting to “game the system” can lead to severe penalties, including removal from search results, resulting in significant loss of revenue.
Therefore, knowing and utilizing current, ethical search engine optimization best practices (“white-hat SEO”) is crucial for optimizing your company’s site effectively and preventing penalties.
While these are not the only strategies an SEO consultant will use, they are some of the most common and helpful for optimizing your online presence and search results on Google.
Why We Often Recommend WordPress
Since its release in 2003, WordPress has grown significantly. WordPress powers a substantial percentage of all websites, and there is a good reason for that. WordPress is often considered an excellent content management system (CMS) for SEO.
Some reasons that WordPress is often favored for SEO are:
- It generally facilitates a good user experience out-of-the-box.
- The system allows for creating user-friendly and SEO-friendly URLs (permalinks).
- WordPress makes metadata (titles, descriptions) management relatively easy, especially with plugins.
- It offers tools and plugins for optimizing images.
- With proper hosting and themes, WordPress sites can achieve excellent page-loading speeds.
- Most modern WordPress themes are responsive (mobile-friendly).
- It integrates well with social media platforms.
- The system offers numerous plugins specifically designed for optimizing SEO (like Yoast SEO, Rank Math).
WordPress is generally user-friendly for both site visitors and site owners. The backend dashboard for website management is relatively intuitive, making it easier to add and change content as necessary. Using a flexible CMS like WordPress can be a simple step toward improving your SEO and simplifying website management. Do you need a WordPress site or help with your existing one? We can help build or optimize it for you.
WordPress isn’t the only platform available. If your site uses another CMS or is custom-built, there are still many ways we can optimize it. We also create fully custom website designs tailored to specific needs.
Benefits of Hiring a Local SEO Consultant
With a local SEO consultant, the benefits to your business are nearly endless, especially if you serve a specific geographic area. Many opportunities open up when you utilize the help of professionals. Ultimately, through the optimization of your search engine results on Google, you can expect increased quality organic traffic. More people searching for what your business offers locally will find and click on the link to your website.
The benefits of hiring an SEO Consultant include:
- An SEO-friendly and user-friendly website for your business.
- Higher Google rankings and increased website visibility for relevant searches.
- Expert help for diagnosing and resolving technical website issues, including link problems.
- Comprehensive website audits to identify opportunities.
- New, optimized content creation and improvement of existing content.
- Continual website, content, technical SEO, and link profile improvement.
- Periodic SEO performance reports and analysis.
- Focus on quality control and quality assurance.
- Guidance on website security best practices related to SEO.
These are just a few of the benefits that companies experience when working with skilled SEO consultants. An SEO consultant will work to boost your business’s online performance and help you stand out on Google. We understand that every person clicking your link is a potential customer, and we want to maximize the number of relevant clicks.
Organic SEO Consultant: Who Can Help You
The SEO team at Upward Engine is full of experts with deep experience in the field. Our team comprises members with diverse backgrounds, including technical SEO, content marketing, analytics, user experience, and lead generation. Our diversity helps us understand different businesses and industries to drive the right strategy to achieve the KPIs you want to target. Contact us today to discuss how we can help your business grow through expert SEO.