There are several major goals you may be working toward when it comes to social media marketing within your digital advertising campaigns, and the concept of improved reach is often high on this list. What exactly do we mean by reach, and which kinds of social media posts tend to help improve reach for various brands?
At Upward Engine, we’re proud to serve as a top social media marketing agency for all your needs, providing varied social media management services depending on the particulars of your brand. Here are some basics on what reach refers to within the world of digital advertising, plus how top social media marketing companies like ours will advise you on how to approach social media posting with reach top of mind.
What is Reach?
For those unfamiliar, reach refers to the number of unique individuals who have seen your content. In other words, if a post has 5,000 views and each viewer is unique (meaning no one saw it twice), then the reach is 5,000.
But how does this differ from impressions? Impressions refer to the total number of times your content was displayed – meaning if someone saw your post three times, that counts as three impressions. Reach, on the other hand, only counts each individual person once.
How Does Social Media Posting Impact Reach?
Before we get into some specific kinds of posts that tend to improve reach on social media, here are some of the key impacts that we have noted in this area generally:
- Direct engagement: Because social media platforms are designed to facilitate two-way communication, posting regularly and engaging with your followers directly can help improve reach. This includes responding to comments and messages, asking for feedback or opinions, and sharing user-generated content.
- Content quality: It’s no secret that high-quality visuals tend to perform better on social media, so investing in creating visually appealing posts can significantly impact reach. Additionally, interesting, informative, or entertaining captions can also increase engagement and bring in new viewers.
- Use of hashtags: Hashtags are a powerful tool for reaching new audiences who may not follow your brand yet. Including relevant hashtags in your posts can help get them seen by more people.
- Timing of posts: Posting at the right time can make a big difference when it comes to reach. Posting during peak hours for your target audience can help ensure that more people see your content.
- Paid advertising: Of course, one of the most effective ways to improve reach on social media is through paid advertising. Social media platforms offer various targeting options and ad formats to help you reach specific audiences and expand your brand’s reach.
Types of Posts That Improve Reach
While there is no exact formula for improving reach on social media, certain types of posts tend to perform well and increase the likelihood of reaching a larger audience. These include:
- Interactive posts: This includes polls, quizzes, contests, and other interactive elements that encourage followers to engage with your content.
- User-generated content: As mentioned earlier, sharing user-generated content can help improve reach as it showcases real customers and their experiences with your brand.
- Trending or popular topics: Staying current and posting about trending or popular topics can help increase your post’s visibility and attract new followers.
- Videos: Videos are highly engaging and often perform well on social media. They can be used for various purposes, such as showcasing products, sharing behind-the-scenes footage, or providing valuable information to your audience.
- Promoting cross-platform: If your brand is present on multiple social media platforms, promoting cross-platform can help increase your reach by redirecting followers from one platform to another.
Value of Working With a Social Media Marketing Agency
This is one area that highlights the value of working with a social media marketing agency. At Upward Engine, we have extensive experience in crafting social media strategies that prioritize reach and help businesses grow their online presence. Our team of experts can analyze your brand’s unique needs and recommend the best approach for improving reach through social media.
When it comes to social media marketing, reach is an essential goal that every business should strive towards. By utilizing various techniques and types of posts, as well as partnering with a top social media marketing agency like Upward Engine, you can increase your brand’s visibility and reach new audiences on different platforms. Contact us today to learn more about our social media management services and how we can help your brand improve its reach through strategic posting.