Scaling Multi-Market Lead Generation for a Regional Garage Door Company

A decade-long partnership driving hundreds of monthly leads for a Utah garage door company through SEO, PPC, and custom web development.

Services Used:
PPC, Retargeting, SEO, Web Development

Project Overview

Garage Door company, originally based in Salt Lake City, UT. In recent years, they have expanded to St. George, UT and Boise, ID, and offer entry doors, storm doors, windows, etc.

The Challenge

Price's Doors had local brand awareness for being in the Salt Lake area for decades, but lacked an online presence. They needed our help with a website, SEO, and getting their name out there for all Utah residents and beyond.

Our Approach

For over a decade, we have helped Price’s Doors with SEO to build their organic presence, and paid search ads to dominate the search results. We have also created multiple websites for them, to show off their work and facilitate lead generation for them. Our strategy has been focused on expanding their target audience from Salt Lake City, to include all the surrounding counties, to essentially cover all of Utah (and now includes Boise, ID). Our SEO and PPC efforts are primarily focused on generating leads for new garage door installations and garage door repair, but we cover all of their services from entry doors to windows.

Results

We average $100/lead, which is very profitable for them, especially in regards to new garage door installations, which is our focus. In the past 6 months, our Google Ads campaign has averaged a 4.37% click-through-rate, which is above the industry average, showing that our ads have found the right audience and our ad copy has drawn them to visit the website. Once on the website, we are averaging a 9.64% conversion rate, meaning our landing pages have been effective at encouraging the audience to contact the business. Overall, our SEO and PPC efforts have produced increased rankings, increased organic and paid traffic, and hundreds of calls and form submissions every month.

4.37% CTR

Google Ads click-through-rate over the past 6 months — above industry average — showing strong audience targeting and compelling ad copy.

9.64% Conversion Rate

Website conversion rate demonstrating that landing pages effectively encourage visitors to contact the business.

$100/Lead

Average cost per lead — highly profitable, especially for high-ticket garage door installations, the primary focus of the campaign.

Multi-State Expansion

Expanded from Salt Lake City to cover all of Utah and Boise, ID through focused SEO and PPC strategies over a decade.

Takeaway

We are continuing to optimize the Google Ads campaign, which is the main lead driver for their company. We are constantly working on improving the CTR, cost/conversion and conv rate, to get the client the most out of their budget.