National Golf Simulator Company: PPC Case Study
We built a full-funnel Google Ads ecosystem for a premium golf simulator brand, driving 16,217 conversions and 430,500 qualified clicks from a $61.85 cost per conversion. Layering YouTube awareness, consideration campaigns, and product-specific search transformed their ad account into an exceptionally efficient revenue engine.
Project Overview
The Challenge
Our Approach
We deployed an exhaustive, multi-year Full-Funnel Paid Search Ecosystem designed to meet prospects at every stage of their purchasing journey, separating campaigns by intent and high-value product models.
- Top of Funnel (Awareness): To expand the brand’s overall digital footprint, we launched video-centric YouTube and Demand Gen campaigns. These visually showcased the simulator experience at scale, capturing the attention of affluent golfers and commercial venue owners who weren’t yet actively searching.
- Mid Funnel (Consideration): We built distinct search and target frameworks focused on comparison-based intent. These campaigns captured users researching optimal home-simulator layouts, performance metrics, and equipment reviews. We supported this interest with structured Demand Gen campaigns to continuously nurture buyers.
- Bottom of Funnel (Conversion): We deployed highly specialized, product-specific search campaigns targeting high-intent model terms (such as their portable starters, premium permanent bays, advanced simulation software, and standalone launch monitors).
- Shopping & Geolocation Layering: We utilized Performance Max and Google Shopping campaigns to target purchase-ready traffic. Additionally, we divided North American markets using sharp East/West geographic segmentations alongside dedicated Canadian targeting to maximize seasonal ad efficiency.
Results
Spanning a highly successful, multi-year timeline from November 2022 to May 2026, our full-funnel strategy transformed the manufacturer’s ad account into an exceptionally efficient revenue generator. The full campaign suite generated 16,217 total conversions from a massive base of 430,500 qualified clicks sent directly to the website. Our combined ads registered a staggering 15.71 million total impressions across Search, Shopping, YouTube, and Display networks. Across the entire account lifecycle, the overall Cost Per Conversion was held to an efficient $61.85—a remarkable metric given the high-retail cost of the product category. Standout breakthroughs include the Premium Simulator search campaign achieving a 13.81% conversion rate, the Mid-Consideration campaign scaling to 4,177 conversions at $47.46 per conversion, and the Portable Starter campaign producing 1,171 conversions at $51.44 each.
16,217
430,500
15.71M
$61.85
Takeaway
For high-end technology and consumer electronics brands, scaling cannot rely on bottom-of-funnel search intent alone. By layering a multi-tiered framework that nurtures a user from a YouTube video to a direct product model search page, we maximized total click share without diluting conversion efficiency. Generating over 16,000 conversions at a $61.85 baseline proves that high-ticket retail products thrive when ad campaigns treat customer acquisition as an interconnected funnel rather than a single transaction.
What’s Next?
Moving forward, we are working closely with the client’s internal leadership team to map out the next iteration of our growth plan. Backed by our transparent, daily communication structure, we will continue to optimize the multi-tier search framework, refresh our creative ad assets for upcoming seasonal waves, and adjust geographic distribution models to ensure they remain the dominant virtual golf platform across the continent.