Multi-State Custom Lift Installer: SEO, Web Development Case Study

Discover how a custom website build and regional SEO strategy drove a 58.8% organic traffic increase and enabled multistate expansion for a custom lift installer.

Services Used:
SEO, Web Development

Project Overview

Specializing in high-end accessibility, luxury residential elevators, and heavy-duty commercial vertical transportation, this custom mobility contractor serves property owners, builders, and commercial developers across the Intermountain West. Their product line includes residential home elevators, dumbwaiters, and wheelchair lifts alongside specialized commercial solutions, including Limited Use/Limited Application (LULA) elevators, freight systems, courtroom lifts, and casket lifts, backed by certified inspection and repair services. Seeking to expand beyond local operations in Utah and Idaho into a dominant multi-state footprint across Nevada, Wyoming, Colorado, and Montana, the company partnered with our agency to overhaul their digital foundation and scale non-branded regional search acquisition.

The Challenge

Despite offering elite craftsmanship and specialized product offerings, the client was struggling to scale their digital reach into adjacent state markets.

Prior to our engagement, their online pipeline faced specific growth constraints:

  • Geographically Restricted Search Visibility: The company was ranking for a limited inventory of search terms, heavily restricted to basic local searches within Utah and Idaho, making expansion into new state territories difficult.
  • Underperforming Legacy Website: The existing site lacked the technical architecture, content depth, and conversion design needed to establish authority across complex product categories or turn visitors into consultation requests.
  • Limited First-Page Search Dominance: The site held only 25 total First-Page Google rankings across their entire service line, leaving valuable commercial queries in surrounding states completely unclaimed.
Empty lift showroom with an unused elevator cab mockup and outdated brochures
Installers reviewing multi-state service-area map pins on a tablet beside a home elevator

Our Approach

We deployed an integrated Web Development and Targeted 25-Keyword SEO Framework designed to rebuild the brand’s digital infrastructure and systematically capture regional commercial search intent.

  • Full Custom Website Overhaul & Relaunch: In March 2024, we designed and published a high-converting, mobile-responsive website engineered specifically around customer conversion paths, showcase galleries, and clear consultation requests.
  • Targeted 25-Keyword SEO Strategy: We structured a specialized keyword expansion campaign targeting high-intent commercial and luxury residential terms, such as “home elevators,” “commercial wheelchair lifts,” and “LULA elevator installation,” paired with multi-state geographic parameters spanning Utah, Idaho, Wyoming, Montana, Colorado, and Nevada.
  • Dedicated Product & Regional Page Architecture: We built comprehensive landing pages for each specialized product line and regional territory, providing the structural depth required to rank for complex commercial queries outside their primary headquarters market.
  • Conversion Touchpoint Integration: We embedded frictionless inquiry pathways throughout the site, including click-to-dial functionality, prominent call-to-action sections, and streamlined quote request forms.

Results

The deployment of the new web framework and regional SEO strategy triggered an explosion in organic search visibility, traffic, and bottom-line customer acquisition, directly enabling the firm’s multi-state geographic expansion.

  • 58.8% Surge in Organic Website Traffic: Comparing 2.5-year campaign performance blocks, total organic search sessions skyrocketed from 10,795 to 17,142 visits.
  • Nearly Tripled Tracked Keyword Footprint: Total ranking keywords expanded from 404 to 1,171 across targeted regional search terms.
  • 180% Increase in First-Page Search Rankings: First-page Google placements grew from 25 to 70 keywords, capturing dominant positions for high-intent residential and commercial mobility searches.
  • 111 Direct Form Lead Submissions: The website launch and conversion optimizations resulted in 111 trackable, high-intent web form submissions (+67 over prior baselines) alongside sustained click-to-dial call activity.
  • Multi-State Business Expansion: Supported by steady regional inbound lead flow, the company successfully scaled physical operations and sales reach across four new states: Wyoming, Montana, Colorado, and Nevada.

58.8% Organic Traffic

Organic sessions grew from 10,795 to 17,142 across comparable 2.5-year performance blocks.

Keywords 404 → 1,171

Tracked regional terms nearly tripled after the website relaunch and 25-keyword SEO program.

First-Page Rankings 25 → 70

A 180% increase in first-page Google placements for residential and commercial mobility searches.

111 Form Lead Submissions

67 more than prior baselines, with expansion into Wyoming, Montana, Colorado, and Nevada.

Takeaway

Regional expansion requires a digital infrastructure built to project authority across state lines. By pairing a custom, conversion-focused website rebuild with a targeted multi-state SEO strategy, specialty home service and commercial contractors can nearly triple their search footprint, unlock new geographic territories, and drive sustainable long-term ROI.

What’s Next?

We are continuing to scale organic search reach under their core 25-keyword campaign strategy, while exploring the addition of hyper-local SEO optimization and targeted PPC ad campaigns to capture immediate paid demand across newly expanded territories in Nevada, Colorado, Wyoming, and Montana.