Damage Control Mouthguards

Dominating the Ring—How Damage Control Mouthguards Scaled Organic Traffic by 270%

Services Used:

Project Overview

Damage Control Mouthguards is a premier provider of high-protection dental armor designed for athletes. While they serve a broad range of sports, their core identity is rooted in the high-stakes world of combat sports—MMA, Boxing, and Brazilian Jiu-Jitsu. As a small but agile team, they offer a product that balances elite safety with bold, high-quality aesthetics.

The Challenge

When we partnered with Damage Control in 2018, the brand was facing a digital "knockout." They had experienced a significant and discouraging drop in their keyword rankings and organic traffic. Despite having a superior product and striking visual assets, they were losing visibility to competitors, making it difficult to sustain growth in a crowded e-commerce marketplace.

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Our Approach

Our recovery and growth strategy focused on long-term authority rather than quick fixes. We knew that to compete with larger retail giants, we had to win on expertise and trust.

Precision Content Strategy: We leaned into the client’s niche expertise in combat sports. By creating high-value, educational content around dental safety and sports performance, we addressed the specific pain points of athletes.
Authority Link Building: We executed a persistent link-building campaign to build the site’s “domain muscle,” earning high-quality backlinks that signaled to Google that Damage Control was the definitive authority in sports protection.
Visual Optimization: The client provided exceptional product photography. We leveraged these assets within our SEO strategy to improve user engagement metrics and conversion rates, turning visitors into loyal customers.
A Long-Term Partnership: Unlike “churn and burn” agencies, we have worked with Damage Control for over seven years, allowing us to compound our SEO gains and navigate algorithm shifts with a consistent, battle-tested approach.

Results

The transformation from 2018 to today has redefined the brand’s global footprint:

5X Keyword Growth

The number of keywords ranking on the first page of Google has quintupled since we began our partnership.

Explosive Traffic Surge

In 2023, the site saw a healthy 31,000 organic sessions. By the close of 2025, that number skyrocketed to nearly 115,000 sessions—a 270% increase in just two years.

International Expansion

Originally focused solely on the U.S. market, the strength of their organic presence has naturally attracted a surge of international orders, turning a domestic brand into a global contender.

Sales Milestones

This traffic growth has directly correlated with record-breaking sales numbers, solidifying their position at the top of the industry.

Takeaway

The success of Damage Control Mouthguards proves that even a small e-commerce player can outrank massive competitors with the right technical “sparring partner.” By combining high-quality product photography and a great product with a relentless content and link-building strategy, we moved the needle from a traffic deficit to international market leadership.

Next Step: We are continuing to double down on our high-authority content and aggressive link-building efforts to ensure Damage Control remains the undisputed champion of the organic search results.

You guys are doing a fantastic job. That’s why I’ve been with you for so long... It’s amazing what you have done in the rankings. We’re kicking our competitors' butts when it comes to SEO, thanks to you guys.

Owner

Damage Control Mouthguards