Achieving 134% Keyword Growth for an AI-Powered Therapy Documentation Platform

An AI therapy documentation SaaS grew from 214 to 500 ranking keywords in 5 months — a 134% increase — with 4 keywords now appearing in Google AI Overviews.

Services Used:

SEO

Project Overview

TheraPro AI is a HIPAA-compliant, AI-powered therapy note-taking platform built exclusively for mental health professionals. The software listens to therapy sessions and generates clinical documentation in two clicks, saving therapists hours per week. It serves LCSWs, LPCs, LMFTs, LMHCs, psychologists, and psychiatrists — both solo practitioners and group practices.

The Challenge

TheraPro AI had a technically clean website but lacked the SEO infrastructure and content strategy needed to rank for high-intent keywords in a competitive and rapidly growing niche. They had no sitemap, limited meta data optimization, no Google Search Console verification, and no structured keyword targeting. They were competing against well-funded EHR platforms and dozens of AI note-taking tools without practitioner-specific landing pages, FAQ schema, or blog content designed to capture search demand.

Our Approach

We built the full SEO foundation: verified Google Search Console, submitted sitemap, audited and rewrote meta titles and descriptions, and installed GA4 + GTM with cross-domain tracking. We defined 10 high-priority focus keywords and 15 tracked keywords targeting therapy documentation and AI notes. We developed practitioner-specific landing pages and “Who We Serve” pages using keyword-optimized templates with FAQs, CTAs, and internal linking. FAQ schema, H1/H2 optimization, and a full AgencyAnalytics reporting dashboard were implemented to measure top-of-funnel conversion signals.

Results

TheraPro AI grew from 214 to 500 ranking keywords — a 134% increase in organic keyword visibility — within roughly 5 months. Top-3 keywords grew from 14 to 25 (+79%), including “automated therapy notes” hitting #1. Average keyword position improved from 20th to 10th in just 3 months. GSC impressions increased 75% and clicks 25% in the most recent reporting period. 4 keywords now appear in Google’s AI Overviews, placing TheraPro AI above traditional organic results.

134% Keyword Growth

Organic keyword visibility grew from 214 to 500 ranking keywords within roughly 5 months of working with Upward Engine.

#1 Ranking

"Automated therapy notes" achieved the #1 position in Google search results, with top-3 keywords growing from 14 to 25 (+79%).

75% More Impressions

Google Search Console impressions increased 75% and clicks increased 25% in the most recent reporting period, showing strong momentum.

4 Google AI Overviews

TheraPro AI now appears in Google's AI Overviews for 4 keywords — placing them inside Google's generative answer layer, above traditional organic results.

Takeaway

The SEO foundation is in place and keyword rankings are accelerating into a maintenance and compound-growth phase. Mike will continue as a consultant providing monthly reporting, AI Overview visibility tracking, and sitemap updates. Integration pages (SimplePractice, TherapyNotes, Valant) are next in the content queue. Competitor backlink gap analysis is underway to identify link-building opportunities.