Utah Real Estate Appraiser: SEO Case Study

A new Utah-based real estate appraisal firm was virtually invisible on Google when they came to us. Through targeted SEO and content optimization, we grew their ranking keywords from 7 to 78 in just five months, increased organic traffic 63% month-over-month, and grew their organic conversions 7x.

Services Used:
SEO

Project Overview

They provide professional real estate appraisals throughout Utah.

The Challenge

This was a very new brand and site when we started working on it, so they were basically invisible on Google. People only heard about them by word of mouth. We needed to get them more visibility in Google so that potential clients could find them organically.
Utah Real Estate Appraiser: SEO Case Study - challenge
Utah Real Estate Appraiser: SEO Case Study - approach

Our Approach

We did keyword research to find high-volume “appraiser” keywords, focusing on both the residential and commercial side of the business. We then used these keywords when creating residential and commercial content on the website to make sure Google understood their business and services offered. We also optimized their homepage, mentioning their Utah target geo throughout the content to make sure their audience and Google knew that they serve the whole state. Now that the site is optimized, we are building backlinks to boost the site’s authority.

  • Keyword Research: Identified high-volume “appraiser” keywords across residential and commercial appraisal services.
  • On-Page SEO: Optimized residential and commercial pages with target keywords to clearly signal services and expertise.
  • Geo-Targeting: Built Utah geographic relevance throughout the homepage and core service pages so both users and Google understand the statewide service area.
  • Backlink Building: Began ongoing authority-building backlink outreach to support sustainable organic growth.

Results

They were ranking for 7 total keywords in January, and by May, they were ranking for 78. While we are still in the early stages of this campaign, the client has expressed that more people have been finding him and he can already tell it’s working. From March to April, the business saw an organic traffic increase of 63% and the number of organic conversions from the website increased from 1 to 7.

1,014%

Increase in ranking keywords (from 7 to 78 in 5 months)

63%

Increase in organic traffic month-over-month

7x

Growth in organic conversions from the website

Takeaway

Even a brand-new website with virtually no Google visibility can rapidly gain traction with the right SEO foundation. By aligning keyword research with the client’s services and geographic focus, we turned a quiet, word-of-mouth business into a discoverable brand generating consistent organic leads in under five months.

What’s Next?

We will continue to build backlinks to grow the website’s authority, and create more content to dive deep into each service they offer and each audience they serve.