You have a few different categories of tools available to you if you’re looking to level up your business’s performance in the online advertising space, and PPC tools are a group that cannot be ignored during any kind of ad management. Short for pay-per-click, PPC tools are often a major part of campaign optimization and long-term ad performance – why is this, and what are some specific PPC tools you might consider for your business?
At Upward Engine, we’re proud to serve as a full-service digital marketing company, both for clients in our local market of Salt Lake City, Utah and for various national campaigns. PPC tools are among several paid media services we assist clients with optimizing, helping them boost ad performance through proactive, targeted spending. Here are some of the specific kinds of PPC tools we regularly work with clients to utilize optimally, plus why you might consider them for your campaigns.
Google Ads Editor
One of the single most common and useful tools within the PPC realm is Google Ads Editor, which allows users to manage and edit multiple campaigns and ad groups at once. This tool can save advertisers a significant amount of time when making bulk changes or uploading new ads, making it a must-have for any serious PPC campaign.
For instance, let’s say you have multiple ad groups targeting different locations for a single product or service. With Google Ads Editor, you can easily make changes to all of these ad groups at once, rather than having to go into each one individually. This not only saves time but also ensures consistency in your messaging and targeting across all your campaigns.
In addition to making bulk changes, Google Ads Editor also offers advanced features such as the ability to copy and paste ads between campaigns, search and replace text within ads, and view statistics for individual ad groups. These features make it easier for advertisers to manage their campaigns efficiently and effectively.
SpyFu
SpyFu, a search analytics company known for its competitive research tools, also offers a powerful keyword research tool. With this tool, advertisers can get insights into the keywords their competitors are using and how much traffic they are getting from them.
Using SpyFu’s keyword research tool, advertisers can discover new keywords to target in their campaigns or see which keywords are performing well for their competitors. They can also identify gaps in their own keyword strategy and make adjustments accordingly.
SEMrush
SEMrush is another popular search analytics platform that offers a comprehensive suite of tools for PPC. Their Keyword Magic Tool allows users to perform in-depth keyword research by analyzing search volume, competition level, and cost-per-click data.
Aside from keyword research, SEMrush also offers features for site audit, backlink analysis, and domain comparison. These tools can help businesses improve their overall SEO strategy and gain a competitive edge.
SEMrush is known for its ability to provide valuable insights and recommendations based on data-driven research. This makes it a valuable tool for businesses looking to optimize their online presence and drive more traffic to their website.
Google Keyword Planner
Because keywords are a vital part of SEO, businesses should also consider using Google Keyword Planner. This free tool allows users to research and analyze keywords that are relevant to their industry or target audience. By identifying high-volume and low-competition keywords, businesses can better optimize their website content and improve their search engine rankings.
For example, you can use Google Keyword Planner to create a list of keywords related to your industry or products. The tool will provide information on the monthly search volume and competition level for each keyword, allowing you to choose the most effective ones to target in your content.
In addition, Google Keyword Planner can also help businesses with their advertising campaigns. By using the tool’s “Keyword Options” feature, you can discover new and relevant keywords that may not have been considered before. This can expand your reach and attract more potential customers through targeted ads.
Copy.ai or Jasper
Within the world of PPC tools, content generation tools like Copy.ai and Jasper have gained popularity in recent years. These tools use artificial intelligence and machine learning to generate high-quality content for businesses.
Copy.ai works by using natural language processing (NLP) algorithms to understand the context of a given topic or keyword. It then generates unique, human-like content based on that understanding. This can be helpful for creating ad copy, social media posts, blog articles, and more.
Similarly, Jasper utilizes machine learning algorithms to analyze data from various sources such as websites, blogs, and social media to create relevant and engaging content. The tool also allows users to customize the tone and style of the generated content.
Google Analytics
Finally, we’ll end with one of the most notable tools, both for PPC and various other online marketing strategies. Google Analytics is a vital resource for tracking and analyzing website traffic, conversion rates, user behavior, and more.
With Google Analytics, businesses can gain insights into their audience demographics, interests, and behavior on their website. This information allows them to better understand their target market and tailor their marketing efforts accordingly. Additionally, the platform offers advanced features such as goal tracking and e-commerce tracking to help businesses measure the success of their online campaigns.
At Upward Engine, we’re here to help clients with these and other PPC tools to ensure their paid ad spend is optimized fully. Contact us today to learn more or schedule an appointment!