Truck Service & Repair Company
Turning Around Performance for a Truck Service & Repair Company in Utah County
Project Overview
The Challenge
- Low call volume from ads
- Minimal in-store visits
- High cost per conversion
- Poor conversion rates
It was clear that the account needed a major strategy shift.
Our Approach
Two of our team members led the charge: Steve, who pushed hard on behalf of the client, and Lecel, who implemented a series of high-impact optimizations, including:
- Refined keyword strategy to better match customer intent
- Overhauled conversion tracking for cleaner data
- Smarter use of negatives in Performance Max (PMax) campaigns, cutting out wasted spend on irrelevant traffic
That last change—adding negative keywords to PMax—was a game changer. We had been testing this internally, and this campaign proved just how powerful that tactic could be.
Results
This turnaround is a textbook example of what happens when strategy meets execution. It wasn’t one silver bullet—it was a combination of smart campaign structure, relentless client advocacy, and unlocking new optimization opportunities through negative keywords in PMax.
We’re proud of the results and even more excited about what this means for future accounts.