Among a few key modern trends that are prevalent across the world of digital marketing, the use of artificial intelligence programs (AI) for certain purposes is becoming a larger and larger part of the list. Important topics like how to use AI properly are naturally gaining prominence as well, and one area where this is especially notable is when creating marketing content.
At Upward Engine, we’re proud to offer an extensive range of search engine optimization (SEO) and related digital marketing services for varying clients. We regularly assist clients with important topics like how to use AI within their online marketing efforts, with in-house experts who are experienced with the proper use of these tools. Here are some general tips on how to get AI programs to model your brand voice and maintain authenticity.
Strong Voice Definition
When we talk about your voice, we’re not just talking about the tone of your writing. Of course, this is highly important – but we also mean the specific messaging you use and how it aligns with your overall brand identity. This should be a key consideration when using AI for content creation.
There are several ways to evaluate and define your brand voice, including creating a style guide that outlines specific language and tone guidelines, identifying key values and messaging points, and studying the tone of successful content from other brands in your industry. You can look at your existing content, such as website copy and social media posts, as well as any marketing materials you use. Once you have a clear understanding of your brand voice, it will be easier to ensure AI-generated content stays true to it.
Content Objectives
Beyond voice itself, it’s important to consider the objectives of your content. Are you trying to educate, persuade, or entertain? Different goals require different approaches and messaging styles. Before using AI for content creation, clearly define your content objectives and outline any specific guidelines or preferences for tone and language.
For instance, if your objective is to educate your audience, you may want to use a more authoritative tone and avoid too much humor or slang. On the other hand, if your goal is to entertain, you may want to inject some personality and humor into your content.
Providing AI Tools With Basic Insights
To improve any AI tool’s ability to mimic your brand voice, it’s helpful to provide it with some basic insights about your company. This can include information like your mission statement, unique selling propositions, and any key phrases or terminology that are important to your brand. You should also provide examples of content that aligns with your brand voice for the AI tool to study and learn from.
Format and Composition Considerations
Another important aspect to consider when using AI for content creation is the format and composition of your content. This includes factors like sentence structure, paragraph length, and overall flow. These elements can greatly impact the tone and voice of your content.
When providing AI tools with input data or training material, be sure to include a variety of formats and compositions to give the tool a well-rounded understanding of how your brand communicates.
Direct Examples of Content
Be sure to also provide your AI tool with direct examples of the type of content you want it to create. This can include entire articles, blog posts, or social media updates that align with your brand voice and objectives. By seeing the final product, the AI tool can better understand how to replicate your brand voice in future content.
Regular Evaluation and Refinement
Even with careful planning and providing AI tools with initial information about your brand, it’s important to regularly evaluate the content they produce. This allows you to make any necessary refinements or adjustments as needed to ensure that the AI-generated content continues to align with your brand voice.
At Upward Engine, we recommend reviewing AI-generated content at least once a month and making updates or revisions as needed. This process will help maintain the authenticity of your brand voice and ensure that it remains consistent across all marketing channels.
In today’s competitive digital landscape, it’s crucial to have a strong and authentic brand voice in all of your marketing efforts. When using AI for content creation, it’s important to take steps to ensure that the generated content accurately reflects your brand identity and messaging. By following these tips and regularly evaluating the AI-generated content, you can effectively use AI to enhance your overall marketing strategy without sacrificing your unique brand voice.
At Upward Engine, we have the expertise and resources to help you effectively use AI in your digital marketing efforts. Contact us today to learn more about our services and how we can help elevate your brand’s online presence.