Upward Engine is proud to be the premier marketing partner for Cornerstone Capital, focused on helping Loan Officers grow their business with clear, results-driven strategy.

Our partnership focuses on one goal: empowering Loan Officers with the marketing tools they need to dominate their local territories. We understand the mortgage industry and know that every LO has different growth goals. Whether you are looking for immediate lead generation or long-term brand visibility, our team has curated specific solutions to align with your personal business goals.

If your primary goal is direct lead generation, this is your engine. Google Ads are designed for high-intent traffic—meaning we put you in front of potential borrowers exactly when they are searching for mortgage solutions.

This package offers the best route for immediate volume. Depending on your specific campaign setup, your ads can appear in sponsored Google Search results and Google Maps listings. Furthermore, we can extend your reach across the broader Google network, including Display placements, YouTube, Gmail, and Discover via Performance Max campaigns. This ensures you capture attention at every stage of the borrower’s journey.

In the mortgage business, trust is currency. Display advertising is your tool for visibility and brand awareness. This strategy is ideal for new Loan Officers looking to break into a market or established LOs operating in highly competitive areas.

While Display Ads are not typically a standalone lead generation tool, they are powerful for name recognition. We place your brand across a vast network of websites, ensuring that when a borrower is ready to apply, your name is the one they remember. 

Local SEO (Search Engine Optimization) is about playing the long game. This package focuses on building your organic rankings and increasing your visibility on Google Maps.

This involves optimizing your Google Business Profile (GBP) and performing technical SEO work on your microsite. While this has a slower ramp-up period compared to paid ads, the results are compounding. Over time, a strong local presence creates a sustainable flow of traffic that doesn’t stop the moment you turn off ad spend. It works best when combined with a lead generation strategy to cover both immediate and future needs.

Did you know that most visitors don’t apply on their first visit? Retargeting acts as a safety net for your marketing budget. It is a specialized type of display advertising designed to re-engage past website visitors.

If someone visited your microsite but didn’t fill out an application, retargeting keeps your brand visible to them as they browse other sites on the web. This provides a “conversion lift” and works best alongside Search or SEO campaigns that drive the initial traffic.

Meta Ads run on Facebook and Instagram and are designed for the middle of the funnel reaching people who are thinking about buying or refinancing but aren’t actively searching yet. It’s best for loan officers looking to build local name recognition, grow a warm audience, and promote events like homebuyer seminars. Leads from Meta cost less than Google but require more nurturing. These are interested people, not ready-to-act borrowers. It works best alongside Google Ads and Retargeting, where Meta surfaces the audience, Google captures high-intent searchers, and Retargeting follows up with anyone who didn’t convert.

Management fee is a $250 minimum, or 20% of ad spend for higher budgets.

We believe you should never have to guess where your marketing budget is going. Cornerstone Capital provides complete transparency on campaign performance. You will receive clear, understandable reports detailing your clicks, impressions, and conversions, allowing you to see exactly how your investment is driving business growth.

Ready to take your loan origination business to the next level? Choose the package that fits your goals, and let’s start driving results.