Pompa Program
Dr. Pompa’s speaking engagements put him on some of the largest natural health stages in the world, for both the public and practitioners. His mission is to “see lives transformed by helping clients and others in our global community restore the extraordinary healing potential God gave to the human body.”
Project Overview
Our Approach
We were tasked to make the Pompa Program ads show up any time the word Pompa Program was mentioned in Reddit. We added several related and various keywords. Dr. Pompa’s ads now show up very frequently in Reddit, with high performing metrics. Low cost per view and clicks is what makes this campaign so successful!
The more upper-funnel approach to the Reddit campaign was supported with a Google Ads search campaign to ensure his website is the first thing people see when they head to Google to research the program after learning about it elsewhere.
The holistic approach is topped off with a strategic SEO campaign. We manage exhaustive link building and onsite content campaigns that in just a few short months have led to drastic keyword ranking increases that we’re already seeing the traffic benefits from.
Results
In the first two months of the combined campaign, traffic from nearly all sources increased, bringing total visitors up nearly 11%. Website engagement around key events grew at a proportional rate, and more work is being done to improve the user experience. This multi-touch approach makes it clear that predictable and sustainable growth is absolutely possible, and it sets the Pompa Program up for long term success.
Furthermore, our SEO campaign has resulted in a 23% increase in total first page keyword rankings and an estimated traffic increase of 22% based on those ranking increases (according to Semrush).
